By Kevin Linney, Founder and President of 4fame.com
As time moves forward we all eventually evolve. Evolution is often a very slow process; it can take years, decades, or even centuries. Evolution and change is inevitable, but it is the way people deal with change that decides whether or not change happens slow or fast. With advances in technology, evolution can and has happened at an accelerated rate. Most people (myself included) are victims of routine that are set by cultural and social standards — we tend to follow popular trends, whether they are good or bad and blindly follow our favorite entertainers or popular media figures with intent of being like them.
Most people that have a talent, whether it be singing, playing sports, or acting, usually put their God-given gifts in other people’s hands in order to become successful. These other people are typically called “middlemen,” who are the individuals or businesses that have figured out a way to make money off someones talented by offering some sort of feature or benefit. Record labels, management sites, and media outlets, are considered “middlemen” and all take ownership of talent by offering talented people a path to fame and fortune.
However, advancements in technology now allow talented people the opportunity to keep complete ownership of their talent by promoting and selling directly to consumers. I understand that most people with talent do not automatically have natural business or marketing expertise, so it is understandable that they would want to give away their talent to someone that could “help them” make a profit off their skills. But it is also important to remember that talent alone will not necessarily make a person money — it is knowing how to promote and market that talent to people that would be willing to pay for it. If you are a person with talent, you should ask yourself one question: Do I want to have complete ownership of my talent? Or do I want to give my talent to someone else to control?
The world is changing and now with the advances in technology, people can do more with out spending a whole bunch of money. The evolution of technology and social media allows for talented people to reach potential fans directly. Talented people no longer have to hire “talentless middlemen” to run their business and control their talent. If we use the example of a record label, the benefits of signing to a major label is having big money backing you and having access to a big time music network like radio and video outlets. The downside is that you have to pay all that money back plus some and you don’t have complete control of your talent. Often labels make the decision on how songs should sound and what songs should be made.
This new era of technology is empowering artists and allowing them the opportunity to make music at a low cost and promote their music for an equally low cost through social media networks. Evolution or change can be described as doing something new. People that take on this concept of self-promotion and eliminating the middleman become the trendsetters, while the rest are sheep, just following the leaders. The people who embrace change and do not merely follow routines, are also often the ones that become successful and wealthy leaders. While the people that play it safe, wait for others to start something first and then join in, never becoming leaders themselves.
Which would you rather be?
Kevin Linney is the founder and president of 4fame.com. Interested in learning more about 4fame? Visit 4fame.com to get started promoting and selling your music directly to and with your fans. 4fame is the only music website with peer-to-peer music sales and is 100% free to join. Get started!
4fame stands for 4 fans and music entertainment. 4fame offers a supportive free platform and resources to assist upcoming artists in promoting and selling their music and building a greater fan base around the world. Our mission is to create the worlds #1 digital music website for empowered indie artists, bands, musicians, DJ’s, producers and music-loving fans. 4fame is revolutionizing music sales, as the first to offer a peer-to-peer approach, allowing music artists, peers and fans to sell music together. Learn more by clicking here.